It’s so easy it's ridiculous. It’s so easy that I can’t even begin – I just don’t know where to start. After all, it’s just looking at things. We all do that. It’s simply a way of recording what you see – point the camera at it, and press a button. How hard is that? And what's more, in this digital age, its free - doesn't even cost you the price of film. It’s so simple and basic, it's laughable. It’s so difficult because it’s everywhere, every place, all the time, even right